Lotteria is starting an almost year long promotion where they will use Japanese beef from a different area of Japan each month for their special burger. I see a lot of areas on this map which are not usually known for beef, at least I was not previously aware. Looks like it could be an education. Looking forward to seeing what they have to say about the beef from each of these areas. ロッテリア
Photo is a web capture for explanatory purposes, copyright belongs to the company.