On Morinaga's recipe page, they are featuring some dishes inspired by the New Washoku campaign. The dairy industry in Japan is promoting the combination of dairy and traditional Japanese food for optimal nutrition.
The reasoning goes like this, Japanese cuisine is well known for being not only delicious, but also very healthy. The areas where the traditional menu falls short is in protein and calcium, which happen to be the areas where milk and milk products shine. Therefore, drinking milk or consuming dairy with a traditional Japanese meal should be extremely healthy. 乳和食 森永
Photo is a web capture for explanatory purposes, copyright belongs to the company.