2014-03-08

Meiji VAAM New Packaging

Meiji VAAM shows off its new packaging design in this photo. A little slicker if you ask me. The ingredients get a more prominent place on the label - 3,000 mg of amino acids, and for Super VAAM the addition of Coenzyme Q10 and L-Carnitine. And last but not least, the giant hornet now has flames coming off it, which presumably conjures the image of fat burning. The non-claim claim reads "burn body fat, through exercise", which is of course true.

http://www.meiji.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Mt. Rainier Maple & Honey Latte

I had no idea, but apparently today is Honey Bee Day in Japan. As a nice tie-in, Morinaga's Mt. Rainier has this photo of their Maple & Honey Latte on their social outlets. ミツバチの日 森永 マウントレーニア

http://www.morinagamilk.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Morinaga Mt. Rainier Production Method

On Facebook, Morinaga touts its Mt. Rainier production method, which includes UHT sterilization and use of sterile cups. This makes sense if the point is to show how safe the products are, but they claim it to be the secret behind the chilled milk-coffee's good taste. Mt. Rainier coffee does taste good, but I assume there are other production secrets. UHT is standard and is thought of as a the method which has the least practical negative effect on taste. Premium milks use more expensive low temperature pasteurization methods to achieve what they consider to be a superior taste. Nothing wrong with this product, but this explanation sounds a bit off. 森永 マウントレーニア

http://www.morinagamilk.co.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.