2012-09-29

Photo - Kirin The Pungency Tea

If you do a simple search on this product, you will see lots of bloggers jumping all over it as an example of ignorant English usage. English misuse is commonplace in Japan, but this is not such a case. The name might or might not be a good marketing move, but there is a clear reason for choosing it. This photo is of an empty bottle. Kirin Afternoon Tea, The Pungency キリン、午後の紅茶

There is the definition for from Twinnings USA tea glossary
http://www.twiningsusa.com/glossary.php?id=p
PUNGENT
Describes a preponderance of desirable attributes, which are the essential characteristics of a good tea. Pungent describes a tea liquor which has a marked briskness and astringency without being bitter on the palate. A most desirable cup characteristic.

Japanese Food Products, Sept 2012

Food Science Japan's first month on Pinterest is coming to a close. This month's board for Japanese food products can be found if you follow the link below. These are photos I have taken. Not as pretty as the other board, but still worth a quick look.

http://pinterest.com/FoodScienceJP/japanese-food-products-sept-2012/

Photo - Asahi 6-Row Barley Tea

6-row barley is said to be better for teas, while 2-row barley is better for beer. This tea is packaged in a bonus 600 ml bottle as opposed to the more typical 500 ml, and the package notes zero caffeine.

Japanese Food Marketing, Sept 2012

Food Science Japan's first month on Pinterest is coming to a close. This month's board for food marketing can be found if you follow the link below. These photos mostly consist of screen shots I have taken to explain aspects of products I find interesting. People in food marketing and certainly do a great job of presenting their products.

http://pinterest.com/FoodScienceJP/japanese-food-marketing-sept-2012/

Photo - Meiji Horn Chocolate Wafers

Photo - Nestle Milo

The packages notes the calcium, iron and vitamin B content.

Furano Craft Brewery

There is not really much information on the Furano Craft Brewery and Restaurant, except some positive reviews and a photo of 3 different types of beer. Furano is an area of Hokkaido known for hops and barley, so the beers from this brewery might very well be good. What serves as a website is only one page and appears to have been created by an admirer - need work. 富良野地麦酒館

http://doxon.jp/beer/brewery/brewery.html
ぐるなび
http://rp.gnavi.co.jp/3107235/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Photo - Meiji Essel Super Cup Marron Flavor

Marron or chestnut flavored ice cream. The package notes that it is not just flavored with chestnuts, but contains nut chunks. マロン、栗、アイスクリーム、明治、スーパーカップ

Photo - Kirin Lager Beer Fall Colors

キリンビール

Photo - Wasabi Soba Noodles

These soba or buckwheat noodles contain wasabi as does the sauce that comes with the noodles. わさび、そば、つゆ

Photo - Sashimi Dinner

刺身

Kirin Heineken

The Dutch beer Heineken goes through Kirin in Japan. キリン、ハイネケン

http://www.heineken.com/jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.