2012-07-26

Recaldent Giveaway‏

Recaldent is an oral health care gum. Recaldent is an Australian technology which uses a milk derived casein phosphopeptides - amorphous calcium phosphate, or CPP-ACP, to better deliver calcium to teeth. Kraft owns this technology now.

In a giveaway aimed at raising the profile of this product, 10 people who answer a quiz and questionairre will recieve 1 million yen each. Pretty big giveaway.

http://100.mezameru.jp/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Coke Olympic Sponsor‏

Coca Cola is a worldwide Olympic sponsor. That applies in Japan and they are using that status on products and in commercials. Not exactly sure what the restrictions are, but I assume being a worldwide sponsor makes it difficult to cheer on specific countries or athletes. The commercials I have seen are more general, whereas national sponsors are actively cheering on the Japanese team.

http://www.cocacola.co.jp/products/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

MOS Burger Pepsi NEX Promotion‏

MOS Burger is holding a promotion with Pepsi NEX which involves value sets for 2 or 3 people. The naming of the meals is interesting: the 2 person set is called 夏のニコニコセット or summer smile set, but as written smile can also be read as two items each (two drinks, two sandwiches, etc.), and the 3 person set is called 夏のサンサンセット or summer bright set, but as written can also mean three items each.

http://www.mos.co.jp/cp/summer/120719/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Lawson Rice Burger‏

The convenience store chain Lawson also runs a slightly higher class chain called Natural Lawson where the quality and price of the offerings is a bit higher. They also offer items via overnight delivery. One special this month is for yakiniku rice burgers. Japanese rice is just sticky enough that you can fashion it into a bun of sorts, providing an alternative to bread. At 10 for 4,200 yen, these do not come cheap, but they do look good.

http://loppi.jp/fromnaturallawson/products/detail.php?product_id=138955

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Pepsi NEX B'z Dark Knight Sony‏

Suntory is promoting Pepsi NEX with Summer Campaign giveaway of a variety of goods - B'z concert tickets (popular Japanese music group), Dark Knight Rising movie tickets and free Sony electronics. Entry requires registering at Suntory's online site.

http://pepsi-cp.jp/apc/sscp/F1206PEP/top.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.