2012-06-21

Edy to Rakuten Edy Campaign‏

Many stores, including Circle K Sunkus convenience stores are participating in the Rakuten Edy Campaign to promote the new name of the digital wallet (or digital money, or prepaid card) service. The company which runs the popular digital wallet service Edy (which stands for euro, dollar, yen) became a subsidiary of Rakuten (楽天) last year. Therefore the name of the company and the service was changed to Rakuten Edy (楽天Edy) this month. Anyone who uses 500 yen or more of this service this month wins chances at up to 10,000 yen in Rakuten Edy points. The total giveaway is 3,000,000 yen in Rakuten Edy points.

http://www.circleksunkus.jp/cs/campaign/rakutenedy/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Sapporo Youn-a Yukata Event‏

Sapporo is holding an event where entrants (which are limited to females 20 and older) are invited to a yukata (or summer cotton kimono) event with the Korean star Youn-a in Tokyo. The event is to promote imported Korean makkori, thus the tie-in with a Korean model and talent. Interesting idea, but obviously aimed at young females, a category somewhat difficult for beer companies to reach usually.

http://www.sapporobeer.jp/oishiimakguli/josikai/index.html

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Pronto Frozen Espresso‏

Proto, the coffee shop chain, has added a frozen espresso to its summer menu.

http://www.pronto.co.jp/menu/

Photo is a web capture for explanatory purposes, copyright belongs to the company.

Haagen-Dazs Apricot Tart‏

A new flavor for Haagen-Dazs Japan is apricot tart.

http://www.haagen-dazs.co.jp/apricot_tart/

Photo is a web capture for explanatory purposes, copyright belongs to the company.