2008-07-24

Private Brands (2)

Continuing from yesterday's post, there was an article on Japan Today about how Family Mart is going beyond Private Branding and actually building their own factory for mineral water drinks.
 
Sounds like a good place to start - packaging water is certainly on the low end of the technology scale. It should also be a good opportunity to produce a product at a low price, because some makers clearly make a killing on bottled water.